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KTA’s ‘S’port up!’ reaches 7-year milestone of supporting Hawaii Island high school student athletes

Nineteen Hawaii Island high schools are vying for a $50,000 share in air travel and sports equipment for student athletes during KTA Super Stores’ 7th Annual S’port Up! program.

From now until April 9, when KTA Super Stores’ shoppers purchase participating products, they automatically earn points for the high school of their choice. The more points a school earns the larger their share of $50,000 total for air travel and sports equipment. All ‘S’port Up!’ funds raised will remain on Hawaii Island. There are no monetary donations required from customers.

The S’port Up! program is a collaborative effort between KTA Super Stores, Hawaiian Airlines and Sports Line, to provide high school students with the opportunity to pursue their passion for sports. Since S’port Up! began in 2007, Big Island high school athletic departments have shared a total of $300,000.

Last year, the air travel earned through S’port Up! helped Honokaa High and Intermediate School’s boys’ soccer team defend their title as the State’s Division II champion. Athletic Director Keith Tolentino sent his 20 players to Oahu and they went on to repeat as State Champions for 2012. Additionally, Tolentino purchased 30 new volleyball uniforms for both the girls’ and boys’ varsity teams.

There are more than 250 eligible products with special displays that feature the “S’port Up! Participating Product” logo. Shoppers earn points when purchasing products from: Banana Boat, ConAgra Foods, Diamond Bakery, Frito Lay, Gatorade, General Mills, Georgia-Pacific, Hawaiian Isles Water Company, Hawaiian Sun, Kellogg’s, Love’s, 7-Up and Unilever.